Privacy Policy

Overall responsibility     
Best of Switzerland Tours AG     
Webereistrasse 55     
8134 Adliswil     
info@switzerland-tours.ch     
Telephone: +41 (0)44 710 50 50

Commercial register number: CHE-105.484.137

Privacy Statement     
This Privacy Statement applies to all data collected by Best of Switzerland Tours AG in connection with the use of this website and/or the services offered or provided by Best of Switzerland Tours AG (in particular excursions).

Our website may contain links to websites of third parties, to which our Privacy Statement does not apply. Neither does this Privacy Statement apply to the processing of your personal data by third parties, such as – in particular – hotels, activities operators, etc. We do not assume any responsibility for the websites of third parties or the processing of your personal data by third parties.

By accepting this Privacy Statement, you agree to the processing of your data by Best of Switzerland Tours AG in compliance with this Privacy Statement.

1    Body Responsible for Data Processing / Contact     
Best of Switzerland Tours AG, Webereistrasse 55, CH-8134 Adliswil, info@switzerland-tours.ch, telephone: +41 (0)44 710 50 50 is the body responsible for the processing of your data.

2    Legal Basis of Data Processing    
The processing of your data is based on the following legal framework:

• Your consent, art. 6 para. 1 lit. a) EU General Data Protection Regulation (GDPR) or art. 6 of the Federal Data Protection Act (DSG) and art. 31 para. 1 of the DSG.
• Performance of a contract and pre-contractual steps, art. 6 para. 1 lit. b) GDPR and art. 6 of the Federal Data Protection Act (DSG) and art.31 para. 2 lit. of the DSG
• Legitimate interests, art. 6 para. 1 lit. f) GDPR and art. 6 of the Federal Data Protection Act (DSG) and art.31 of the DSG, such as – in particular – quality management, improvement of our website, improvement of our offers, etc.

3    Purposes for Which Personal Data Are Processed     
We process your data for the following purposes:

• Contract processing
• Contacting (in case of inquiries via contact form)
• Statistics regarding the use of our website
• Quality management (e.g. improvement of our website, improvement of our offers, etc.)
• Advertising

4    Transmission of Data to Third Parties    
We may transmit your data to third parties as far as this is required for the processing of contracts. In particular, we may transmit your data to third-party providers, such as hotels, museums, activities operators,  and transportation companies such as travel bus companies, mountain railways, lake cruise operators, bus operators, as well as tourist organizations such as Zurich Tourism, etc. as far as this is required for the contract processing, organization and execution of the desired tour.

Furthermore, we collaborate with the following service providers that have access to your data:

• Providers of social media platforms (in particular Facebook, Google, X (formerly Twitter), Instagram)
• Payment service providers (in particular TrekkSoft/Payyo (www.trekksoft.com), Datatrans (www.datatrans.ch), Six Payment Services (www.six-payment-services.com), SwissCard (www.swisscard.ch))
• Providers of web analytic tools (in particular Google Analytics, GoogleTagManager, Matomo and doubleclick)
• Booking platforms (in particular TrekkSoft, www.trekksoft.com)
• Communications platforms (in particular Curated Planet, www.curatedplanet.com)
• IT providers (in particular oneICT (www.oneict.ch), Kuschick (www.kuschick.de), Zapier (www.zapier.com) and KARO Vertriebs + Services, Uster)
• Accounting providers (in particular Infoniqa (www.infoniqa.ch) and Value Solutions (www.valuesolutions.ch))
• Providers of cloud software (in particular Microsoft Office 365 and Google Drive) 
• E-mail providers (in particular Microsoft 365 and Gmail of Google)
• Insurance companies in liability cases

5    Transmission of Data Abroad  
We are entitled to transmit your data to countries other than Switzerland, in particular countries of the European Union and countries outside the European Union, also countries that do not guarantee an adequate level of data protection equivalent to that in the EU or Switzerland.

If the country to which the data is transferred is listed by the relevant Swiss authorities as a country guaranteeing an adequate level of data protection, adequate data protection is ensured by the corresponding foreign data protection law. 

In case of transferring your data to a country without data protection equivalent to that in Switzerland, we will conclude a standard contract clause with the data recipient, which is issued or approved by the Federal Data Protection and Information Commissioner (FDPIC), to the best of our knowledge in accordance with applicable regulations. 

6    Duration of Retention Period  
We retain your data only as long as legally required or necessary for the intended purpose of the processing. If we store data based on a contractual relationship with you, such data remain stored at least for the duration of the contractual relationship or of legal retention and limitation and prescription periods for potential claims, arising from the contractual relationship are in effect. We may use data on the basis of a legitimate interest only as long as your interest in the deletion or anonymization of the data does not prevail.

7    Right to Information and Right of Appeal  
You have the right 

• to request information about the processing of your data,
• to rectify your data, have your data deleted or have the processing of your data restricted or to object by written notice to Best of Switzerland Tours AG, Webereistrasse 55, CH-8134 Adliswil, subject to contrary mandatory legal regulations, especially statutory retention periods, and/or overriding interests,
• to revoke your consent to the processing of your data at any time for the future, subject to contrary mandatory legal regulations, especially statutory retention periods, and/ or overriding interests, 
• under certain conditions, you have the right to receive your data in a transferable format in accordance with Article 20 of the GDPR and to transmit them to third parties,
• to lodge a complaint with the competent data protection supervisory authority as provided by law, or, if the GDPR is applicable, to file a complaint about data processing that is in violation of Article 77 of the GDPR 

In case of a request for deletion of your data, we will delete them unless we are required to retain them under a legal or contractual obligation. In particular, we reserve the right to delete or restrict the processing of data necessary for asserting claims related to the customer’s contractual relationship only after the expiration of the respective limitation and forfeiture periods as far as there is no legal or contractual obligation for us to retain such data.

8    Obligation to Provide Data  
Unless explicitly stated when collecting the data, the provision of data is neither necessary nor compulsory. If you do not provide us with data we necessarily require, we are not in the position to enter a contractual relationship with you and you may not benefit from our services.

9    Further Information About Data Protection  
9.1    Data Processing in Connection with the Booking, Payment and Use of a Service  
Processing your data is necessary for the provision of our services (in particular the organization and realization of excursions). When you make use of our services or book an excursion, we will in particular process the following personal data: name, first name, nationality, e-mail address, telephone number, gender, information about whether the person is an adult, a child or an infant as well as your booking agency or any information you may share with us at your own request. Such data will, inter alia, be required for the booking of excursions, attendance checks at excursions as well as reservation of seats and/or any services of third parties, such as hotels or activities.

When paying for the service via credit card, the credit card details are also required for payment processing. In this case, credit card details are not processed by Best of Switzerland Tours AG. Payment is made directly through established payment service providers depending on the booking platform: 

• Online booking: Payment is made through the online payment system provided by TrekkSoft/Payyo.
• Booking by telephone or e-mail: Payment is effected via our payment provider Datatrans. We will send you a payment link by e-mail through which you may trigger payment yourself. Should you not have internet access, you may, upon request and at your own risk, also transmit your credit card details to us by telephone. In this case, we will directly enter such information on the platform of Datatrans and trigger payment. In doing so, we will neither record nor store your credit card details.
• Booking directly at our departure point: Payment is made in cash, through the payment terminal provided by Six Payment Services or SwissCard, or via the booking application of TrekkSoft/Payyo.  

The privacy policy of the respective payment providers pursuant to section 4 (payment providers) applies. Best of Switzerland Tours AG does not assume any liability for the processing of your data and compliance with data protection law by the respective payment providers.

9.2    When Using Our Website (https://www.switzerland-tours.ch)  
9.2.1    Creation of Log Files and Use of Cookies  
When accessing our website, our system automatically collects data and information from the calling computer system (known as log files). Additionally, we use cookies on our website. Cookies are small files that are stored on the user’s computer when using the website, allowing us to recognize your browser during the next session. Through analysis cookies, we gain insights into how the website is used, enabling us to optimize our offering, make the website more user-friendly, and improve its quality. These data are analyzed by the provider Matomo, and statistics about the visitors to our website are generated with the following information. 

Information regarding the search engines used, search terms used, languages used, origin of the visitors by countries, browsers used and their plugins, operating system, number of visits, date and time of visits, referrers, duration of visit and which pages were visited, entrance and exit pages, cancellation rates, IP addresses, etc.

The user data thus collected will be pseudonymized by technical measures. Therefore, the allocation of the data to the calling user is no longer possible. The data are not stored together with other personal data of the user.  
The data will also be stored in the log files of our system. No further storage of these data together with other personal data of the user will take place.

The data will be deleted as soon as the respective session has been finished. Further storage is possible; in this case, the users' IP addresses will be deleted or anonymized in order to render allocation to the calling user impossible.

Depending on the browser settings selected, cookies are accepted automatically. Generally, however, you can set your browser so that the storage of cookies is deactivated, or you are notified when a cookie is placed. If you do not accept cookies, this may reduce the functionality of our website.

9.2.2    Use of Analytic Tool “Google Analytics”  
We use the service of Google Analytics of Google LLC in the U.S.A. By using cookies, this service allows us to analyze the use of our website. For this purpose, the information generated by the cookie, such as your anonymized IP address, will be transmitted to, stored on and evaluated by, a server of Google LLC that may also be located in the U.S.A. It cannot be ruled out that authorities in the USA may access any data that may be located there. The processing of your data by Google is the responsibility of Google pursuant to their privacy policies.

You may object to the collection of your data by Google Analytics. For this purpose, you have the following options:

You can prevent the collection and processing of such data by Google LLC by downloading and installing the browser add-on available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en   

By disabling Google Analytics, an opt-out cookie will be transmitted to the user's device for the Best of Switzerland Tours AG website, effective for the currently used browser. If you delete the cookies on this browser, you must click on the link again. You will find further information about the terms of use and data protection on https://marketingplatform.google.com/about/analytics/terms/us/ and https://www.google.com/intl/en/policies/, respectively. 

The above statements are based on our current knowledge and the information received from Google, and we do not provide any guarantee for their accuracy, timeliness, or completeness. To the extent permitted by law, we assume no liability for the processing of data by Google and compliance with applicable data protection regulations by Google, as well as compliance with any privacy notices and privacy policies declared by Google, if applicable.

9.2.3    Social Media  
On our website, we offer you the possibility of using so-called "social media buttons". For their implementation, we apply the "Shariff" solution for the protection of your data. Based on this solution, the buttons are embedded on the website only as graphics containing a link to the respective website of the button provider. By clicking on the graphics, you will thus be navigated to the services of the respective provider. Only then will your data be sent to the respective provider. If you do not click on the graphics, there will be no exchange between you and the providers of the social media buttons.

If you access our website and are, at the same time, logged in to social media (in particular Facebook), the social medium might recognize which concrete website you are visiting and might assign such information to your personal account. For example, if you click on the "Like" button or make corresponding comments, such information will be transmitted to, and stored in, your personal user account. Furthermore, the information that you have visited our website will be forwarded regardless of whether or not you click on the component. If you wish to suppress such transmission and storage of data concerning you and your behavior on our website, you will have to log out of the social media prior to visiting our website. The data protection notices of the individual social media will provide further information in particular with regard to the collection and use of data, your rights in this respect as well as the setting options for the protection of your privacy.

Furthermore, we have embedded hyperlinks on our website. Upon clicking on the hyperlinks, you will be navigated to the corresponding company's website, and the privacy policy of the respective company will apply. There will be no automatic data exchange via hyperlinks as long as you do not click on the hyperlink.

In the following, we shall list the embedded social media plugins and hyperlinks and refer to the privacy statements of the individual companies, for which we do not assume any liability.

Facebook: Share plugin (Share button) and hyperlink to the company website of Best of Switzerland Tours AG on Facebook (privacy statement: www.facebook.com/policy.php)

Instagram: Hyperlink to the company website of Best of Switzerland Tours AG on Instagram (privacy     policy: https://help.instagram.com/155833707900388)   

X (formerly Twitter): X plugin (Tweet button) (privacy statement: https://twitter.com/en/privacy)

Google: Google plugin (G button), hyperlink to the company website of Best of Switzerland Tours AG on Google and hyperlink to the company website of Best of Switzerland Tours AG on Youtube (privacy statement: https://policies.google.com/privacy?hl=en)

TripAdvisor: Hyperlink to the company website of Best of Switzerland Tours AG on TripAdvisor (privacy statement: https://tripadvisor.mediaroom.com/CHDE-privacy-policy)

The above statements are based on our current knowledge and the information received from the respective providers, and we do not provide any guarantee for their accuracy, timeliness, or completeness. To the extent permitted by law, we assume no liability for the processing of data and compliance with applicable data protection regulations and any privacy policies by the above-mentioned companies. 

9.2.4   TrekkSoft  
For the booking and payment of tour services, Best of Switzerland Tours AG uses the booking platform TrekkSoft with its own payment service provider Payyo. TrekkSoft is a Swiss software agency based in Interlaken. Information about data protection in connection with the use of services of TrekkSoft and Payyo (in particular the booking and paying of tours) can be obtained from the privacy statement on the website of TrekkSoft.

We do not assume any liability for the processing of data and compliance with applicable data protection regulation and any privacy policies by TrekkSoft. 

10   Data Security  
We take adequate technical and organizational security measures as far as reasonable to protect your data from unauthorized access, loss and destruction.

Within the visit of our website, we use the SSL method (Secure Socket Layer) in connection with the highest encryption supported by your browser. E-mails/contact forms are not encrypted because we assume that you will not transmit any confidential data to Best of Switzerland Tours AG via these media. Therefore, we cannot exclude that data are transmitted incompletely or accessed by third parties. On this account we would ask you not to transmit confidential data to us by e-mail/contact form. Inquiries received by e-mail/contact form will usually be answered by e-mail. If you do not wish to receive our answer by e-mail, please indicate this in your inquiry.

11    Disclaimer  
The contents of this website are a non-binding offer of information. Although such information is regularly reviewed with respect to correctness and topicality, we accept no liability for undesirable consequences of the use of such information. Our website contains hyperlinks to third-party offers. The use of these hyperlinks is at your own risk. We do not assume any responsibility for the contents of this website. Any guarantee for the permanent availability of our online offers as well as damages (e.g. interruption of connection, viruses) that may arise from the use of our website are excluded from our liability.